The incomparable Pharrell Williams talks about the lack of news sources for the youth demographic of 14-20 and how this inspired the creation of Kidult.com with his partner, the brilliant, Mimi Valdes.
Pharrell Williams is Grammy Award winning singer/songwriter/producer and Billboard Magazine's Producer of the Decade, Pharrell Williams', latest brainchild. Drawing from the experiences of his adolescence and inspired by his young fans, Pharrell created and launched Kidult.com in January 2010 to deliver news and entertainment content that respects the intelligence, discerning tastes and diverse interests of today's savvy teens (aka "kidults" ages 14-21). The site, considered by many as the "Huffington Post for teens", offers edited and user-generated content covering a wide range of topics including politics, science, environment, fashion, business and entertainment. It is, in essence, the site Pharrell wishes he had when he was a teen. As an extension of the Kidult brand, Pharrell and his team have launched the 2010 Kidult Youth Leadership Conference this summer to provide kidults with the tools and resources needed to be today's next generation of global leaders.