Jeff Staple, Creative Director :: 120 Seconds

The founder and creative director of Staple Design, Jeff Staple, recounts a harrowing life and death experience which inspired him to shift his perspective and live life to the fullest.

Jeff Staple, Creative Director :: 120 Seconds from on Vimeo.

About Staple Design:

Staple Design was founded in New York City in 1997.

Staple Design operated in three main categories: a clothing collection, a creative agency and a retail store.

For over a decade, Staple Design has created one of the most respected street culture apparel brands ever. It is distributed globally and is a full lifestyle menswear collection. The Staple collection perfectly mixes street-minded sensibilities with mature, sophisticated nods to high-end fashion.

Staple Design Studio is a creative consulting firm that has worked with some of the most prestigious brands in the world. Eschewing the traditional agency model, we are led by creators, not by trend forecasters, focus groups or tastemakers. That translates into success. Success marked not only by dollar bills, but also by the authenticity projected to their customers. Our clients include Nike, Microsoft, Sony, Lotus, Timberland, New Balance, LVMH and many others. We work in all platforms including print, online, multimedia and fashion.

Staple Design also owns and operates Reed Space in the Lower East Side of NYC. Reed Space is often regarded as one of the world's best and most innovative stores. Reed Space is a pioneer in the concept of a "lifestyle boutique". Reed Space features an art gallery which has hosted some of our generation's most celebrated artists. Reed Space also recently launched its own print publication titled Reed Pages. The oversized magazine is published quarterly and is distributed globally in the finest shops, boutiques and booksellers. Presents: On The Level Ep. 5 feat. Jeff Staple from streetxlevel on Vimeo.

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